Sunday, August 19, 2012

Plagiarism & Copyright Infringement - Do They Apply to Legislative Speeches?

Republished from August 18, 2012.



During the legislative debates on the Reproductive Health Bill in the Philippines, a certain Senator delivered a speech containing passages lifted from an American health blog.

The blogger found out about this and accused the Senator and his staff of plagiarism and copyright infringement.

So what is plagiarism? What is copyright infringement? Allow me to repost an old guide for you here: 


Plagiarism is the use of another person's work without proper citation or credit. Copyright infringement, on the other hand, is the use of another person's copyright-protected work without permission.

In this particular case, the Senator and his staff failed to do both. They did not cite their sources and they did not obtain permission to use the blogger's original post, which is still protected by copyright. 

So does the Senator have a good excuse for doing this?

Under the Intellectual Property Code of the Philippines (Republic Act No. 8293), the best defense against copyright infringement is Fair Use: 

Section 185. Fair Use of a Copyrighted Work. - 185.1. The fair use of a copyrighted work for criticism, comment, news reporting, teaching including multiple copies for classroom use, scholarship, research, and similar purposes is not an infringement of copyright. 

xxx 
In determining whether the use made of a work in any particular case is fair use, the factors to be considered shall include: 
(a) The purpose and character of the use, including whether such use is of a commercial nature or is for non-profit educational purposes;
(b) The nature of the copyrighted work;
(c) The amount and substantiality of the portion used in relation to the copyrighted work as a whole; and
(d) The effect of the use upon the potential market for or value of the copyrighted work.
On the count of copyright infringement, I believe the Senator was able to exercise fair use when he included the blogger's work in his speech because:

a) The use was for a public purpose; 
b) the nature of the copyrighted work consisted of scientific data and analyses relevant to the public interest; 
c) the amount of the work used may be significant but by nature data was taken as a whole; and
d) There was no apparent damage to the business or reputation of the blogger.

Having said that, the Senator still stands guilty of plagiarism. He failed to cite his sources and breached a very simple academic and professional precept. 

But who can punish the Senator? Plagiarism, being a professional and ethical offense is beyond the powers of any civil or criminal court in the Philippines. 

The only bodies that may be able to punish the Senator for plagiarism are: 
1) The Senate (may discipline its members); 
2) His Alma Mater (may revoke his degree); and
3) Any professional organization that he is a part of (may revoke his membership or discipline him). 

Outside of these bodies, the public can only respond through media and through their 2013 votes (the Senator is up for re-election) if they feel strongly enough about the plagiarism issue.

In any case, this is not so much a legal matter as it is a professional one. There is great shame in failing to acknowledge your sources in professional and academic circles. In legislative bodies, however, I know that this is not the first time this has happened. But for some reason, people are taking notice this time. 

Optimistically, this is can be seen as an increased demand for government accountability.

Pessimistically, this is just another lobbying tactic to steer attention away from the real debate.

Finally, this whole issue has nothing to do with the medium being used. Works on Internet are NOT automatically part of the public domain, contrary to popular misunderstanding. All original works are protected by copyright in whatever shape or form they take, subject to very limited exceptions. Remember that the public domain is composed of works with expired copyrights and those that were never protected by copyright. Thus, it consists mostly of very old works of art and literature. Not blog entries.



Saturday, February 25, 2012

Geographical Indications (GI) - VuQo and the Tayabas Lambanog

Republished from February 24, 2012.





Marketed as "Philippine Vodka", the VuQo brand lambanog has made it to Hollywood: http://www.abs-cbnnews.com/lifestyle/02/24/12/filipino-vodka-makes-it-oscar-gift-bags


Priced at $24 (about P1,032) a bottle in California, very few Filipinos will get to enjoy this beautifully assembled product in its final form. But in essence, we Filipinos of legal age all know this to be the Tagalog lambanog or more specifically, the Tayabas Lambanog.

Lambanog is a powerful liquor created from the fermented nectar of the coconut flower. This nectar is then distilled and collected as Lambanog. The final product is a clear white liquid containing around 20% to 40% alcohol (40 to 80 proof) and is drank on its own or mixed with tropical fruit juices like mango, calamansi, lime, orange or pineapple.

So how did this P200 per gallon power liquor turn into a luxury? Simple. Proper intellectual property management and marketing. 

First, the VuQo brand was developed and registered as a trademark. This allows the producer to have exclusive intellectual property rights over the brand and market it freely without the fear counterfeits.

Second, the producer packaged the liquor with elegantly-designed, world-class frosted bottles. This adds class and mystique to an otherwise unromantic ordinary drink. The bottles themselves are protected by industrial design intellectual property rights. 

Third, the producer highlighted the Philippine origin of the liquor, making it exotic, unusual and exciting to the American market. The indication of origin itself may be used as a brand and helps improve the marketability of a product as authentic.

Finally, the story of how lambanog is made and the cultural rituals associated with the drink is spread to promote the authenticity and tradition attached to the drink. These traditional stories become part of the product and part of the experience. Traditional knowledge over the creation of the product, its history and rituals may be protected as intellectual property.

These strategies used helped transform this simple barrio drink into a young celebrity among the drinks of the world.

Back home, the Philippine government and private industries are working hard to set standardized practices for the production of lambanog. This way, we will be able to have the Tayabas Lambanog recognized as a Geographical Indication.

A Geographical Indication or GI is a collective brand like Champagne Wine (France), Praewa Silk (Thailand) or Idaho Potatoes (USA) that is commonly-used by producers to certify the authenticity of their product. An internationally accepted GI will help products fetch a higher price in the global market because the producers are subjected to strict product standards that guarantee quality. 

We hope to establish the Lambanog GI, among other Philippine GIs, in the world market and have our brand stand proudly alongside the Scotch Whisky and the Stolichnaya Vodka.

So we work hard to make this dream happen... but since it's a Friday night, allow me to down my first glass of triple-distilled Tayabas Lambanog with a little calamansi juice. Tagay na!